On MOTO’s integrated production resource platform, there are content-oriented directors / photographers, including the top international commercial photographers / directors, as well as local innovative directors / photographers.
Global visual trends
MOTO has successfully introduced nearly 100 international commercial photographers into China, including many visual masters who created visual standards for many high-end brands. MOTO's cooperation with these top photographers brings brands the latest international visual perspective and trend, and also develops the Chinese commercial advertising with an international style. Today, these photographers with international vision continue to work closely with MOTO to explore and innovate for the integration of international perspective and local characteristics.
Creatives come from different visual perspectives
MOTO PRODUCTION RESOURCE PLATFORM breaks the conventional linear execution mode of production and adopts collective creation mode. From its professional perspective, the creative director / photographer team will comprehensively consider the international perspectives, international creative ideas and local characteristics, and finally present high-quality visual effects.
Visualization of communication thinking
MOTO has always been innovative. The photographers and directors of MOTO are not only the presenters of visual art, but also the expressers of attitude and the content planners. Every single photographer / director has a content-oriented thinking. They know how to move the audience with visual creatives, express their thoughts, and show the attitude and spirit of the brand.
